I build systems that help people do their best work.
My career has taken a few unexpected turns — from bedside nursing and military service to leading global initiatives at Atlassian, IBM, eBay, and C1 Innovation Lab. At every stage, one thread has remained constant.
I'm drawn to complexity — and to creating clarity inside it.
I've worked at the intersection of product, design, customer experience, and emerging technology.
I specialize in translating strategic ambition into scalable operating systems — aligning teams, improving adoption, and turning experimentation into measurable outcomes.
Yarn Over Hook is the global home of crochet, uniting makers worldwide through an online community, lifestyle brand, and content network dedicated to the craft.
Built by makers for makers, Yarn Over Hook celebrates creativity and connection through live shows, tutorials, podcasts, and events — helping crocheters everywhere create, learn, and connect.
DesignOps as a Service stands at the intersection of creativity and execution by providing custom-tailored solutions to help busy professionals achieve their full potential in life and business.